A macro trend that has grown over the past few years that is closely linked to the health and wellness boom is mindful drinking and the ‘NoLo’ movement. NoLo stands for no- and low-alcohol drinks, which are beverages that have little or no alcohol content. These drinks are becoming more popular among consumers who want to reduce their alcohol intake with millennials and Gen-Z leading the charge. If you are looking for a way to enjoy a drink without getting drunk, you might want to try the NoLo drinking trend - here’s what it is and how you can jump on board.

Are you tired of waking up with a hangover after a night of drinking? Do you want to enjoy a night out without the negative side effects of alcohol? Look no further than adaptogenic mushrooms! Unlike alcohol, which can cause dehydration and impair cognitive function, adaptogenic mushrooms can help boost your immune system and reduce inflammation. Here are the top 5 benefits you’ll obtain when drinking adaptogenic mushroom infused beverages instead of alcohol when reaching for your next cocktail.

Did you bid farewell to booze but still crave a delightful beverage that will delivers a subtle lift? Non-alcoholic drinks infused with adaptogens to the rescue! These beverage infusions have emerged as captivating and healthy alternatives to alcoholic, haze-inducing drinks. These functional beverages not only tantalize the taste buds but also provide a range of wellness benefits: promoting balance, alleviating stress, enhancing mental clarity, and even inducing what some may call a gentle buzz. On top of all the benefits they also ditch the baggage of a traditional alcohol drink and the physical and mental discourse and hangxiety that comes with it. Find out how to take the edge off, without resorting to alcohol, with these recommended adaptogenic drinks.

Generation Z is the first generation to be truly sober curious. In short, more and more of this generation doesn’t find drinking to be “cool” anymore. That’s after the previous generation, Millennials, were already turning down drinks more often than their predecessors in Gen X. A report published by Berenberg Research, found that Gen Z were drinking 20 percent less per capita than Millennials – who, in turn, drink less than Baby Boomers and Gen Xers did at the same age. Here’s why they’re doing it and tips if you’re sober curious.

Fall is the season of cozy sweaters, colorful leaves, and pumpkin spice everything. But what about the drinks? Whether you’re looking for easy non alcoholic drinks for a fall party, or simply want to shake things up with seasonal drinks to enjoy at home this fall, we have you covered. Here are eight delicious and easy drink ideas that will make you forget about the booze and embrace the autumn vibes.

There are a lot of things people who are superstitious say you shouldn’t do on Friday the 13th. For example, don’t get in the car, cut your hair, wear black, get married, be born, or go out at night. We disagree with all of those but one thing we do agree with is DO NOT DRINK ALCOHOL on Friday the 13th! You’re just asking for trouble if you do. In some people’s opinions, enough can already go wrong on Friday the 13th, so why add to the mix with 99 more problems? Non-alcoholic drinks are just as delicious and enjoyable as alcoholic drinks, but without all the negative side effects. Here are 13 reasons why to try.

Around the world on October 10 it is officially World Mental Health Day. World Mental Health Day is an international day to bring global mental health education, awareness and advocacy and eliminate social stigma. Alcohol use and mental health go hand in hand as while alcohol is often touted as a social lubricant, a way to relax and unwind, and a way to have fun, it’s actually counterproductive to mental health. So if you’re not already participating in Sober October, then on this World Alcohol Day, try going alcohol free for yourself or others in your life for World Mental Health Day. It may not be as hard as it sounds, and we provide plenty of motivation and alternatives.

You’ve heard of Sober October and you’re up to try it. Sober October is a challenge, but it is also an opportunity to improve your health and well-being. You might notice that when you're not drinking, you may have more free time on your hands. It's important to have a plan for how you're going to spend this time. This will help you avoid boredom and make it less likely that you'll slip up and turn to alcohol during the month. By following these tips, you can increase your chances of success.

Ashwagandha is a super herb that has been used in traditional medicine for centuries. Ashwagandha is an adaptogenic that has is best known for its ability to help the body cope with stress and anxiety, but that's just the tip of the iceberg. Ashwagandha has a whole host of other benefits, including improved sleep, reduced inflammation, and boosted immunity. This amazing herb has been shown to improve cognitive function, increase testosterone levels (in men), and even boost libido. So how does ashwagandha work its superhero magic? It's all thanks to its adaptogenic properties. Here are 5 reasons to drink ashwagandha.

So you’ve heard of Dry January, right? Well then Sober October shouldn’t be so foreign. It’s taken off as Dry January's new and sooner companion so you don’t have to wait until after the holidays - but can get your body in tip-top shape before the holidays. The Sober October rules are pretty simple: you don't drink for the entire month of October - yes, all 31 days is preferred - but start and finish where you can because every day without alcohol will likely teach you something about yourself and is a win for your body. Find out how Sober October started and why you should try it.

Nightcaps are often thought to help people relax and fall asleep more easily but should be alcohol free. Scientific evidence supports that nightcaps can improve sleep, fall asleep more quickly and sleep more soundly. Looking for the perfect nightcap that is non alcoholic, drug-free and non habit-forming? Melatonin and other drinks with adaptogens help you sleep. Here are some non alcoholic drinks with melatonin that we recommend and why.

Fall is a time of many things we spend almost a year looking forward to…pumpkin spice everything, changing leaves and weather, cozy sweaters and Halloween. As parties go, Halloween is a reason like no other. Whether you’re throwing a masquerade party or a costume-optional wicked bash in the month of October, these festive party must-haves are sure to entice everyone - and especially the non alcoholic leaning of your group. Here are six must have mocktail and non alcoholic drink options for your Halloween party this fall.

Nootropics are natural supplements that can enhance cognitive function, improve memory, focus, and concentration. They are a popular choice for students, athletes, and professionals who want to boost their performance. There are many different types of nootropics available, including caffeine, L-theanine, piracetam, modafinil, and armodafinil. Nootropics can also be found in a variety of beverages, which can be a great way to add them to your daily routine and replace alcohol at the same time. Here are a few popular nootropic drinks to try.

Barbie is taking the summer by storm. She’s more than the world’s most famous doll, she’s a cultural icon that has been inspiring girls for generations. This summer things get real with the fantastical theatrical release of “Barbie” and is also the summer of pink drinking and we are here for it. You don’t have to live in Barbie Land to lift a glass to your own Barbie summer with a pink drink. And you can do it all without the alcohol too. (Zero Proof Barbie, are you out there?) Get all your Barbie inspired beverages here with some our favorites.

A night out, or even day drinking, can sometimes include energy drinks being mixed with spirits as a cocktail. Non-alcoholic cocktails can also include energy drink options and with wellness in mind, people want to amp up their drinks while providing additional health benefits. That’s where Taurine comes in. Taurine is an amino acid that is naturally produced in the body, but it can also be found in certain foods and drinks. If you are looking for drinks that contain taurine, there are many options available. Here are some to try.

The 4th of July is a time for fun, food, and fireworks. But what about drinks? If you're looking for something to enjoy that's non-alcoholic, there are plenty of great options available. If you’re hosting - be a good host and make sure to have plenty of alcohol-free options available for your guests. Here are a few of the best non-alcoholic cocktails and mocktails to have on hand for your 4th of July celebration. Plus, how to be the host with the most by serving drinks everyone can enjoy.

While it may seem counterintuitive to unwind with a glass of alcohol-free wine, it’s actually more common than you think. Alcohol-free wine is becoming increasingly popular, and for good reason. It's a great option for people who love a glass of wine but are looking to cut back on their alcohol consumption, reduce sugar or calorie intake, or who simply don't want to drink alcohol for any number of reasons. With so many great reasons to try alcohol-free wine, what are you waiting for? Give it a try today! Here are some of our favorites.

Father’s Day may bring up a range of memories or emotions depending on your memories of past Junes. One thing that has been synonymous with American Father’s Day for generations has been barbeque and beers. But as with the times, they are changing. Millennial dads are drinking less alcohol than their own dads may have, and we are here to toast to the evolution of the modern dad. With so many tasty alcohol-free alternatives the modern dad can still enjoy a beverage without the buzz. This Father’s Day, dads can still tell their dad jokes over a non-alcoholic beer, or kick back with a zero-proof scotch. Here are some ideas for how a millennial (or any!) dad can kick back with a non-alcoholic drink on Father's Day:

In recent years, the non-alcoholic beverage industry has witnessed a remarkable surge in popularity, attracting not only health-conscious consumers but also catching the attention of celebrities. Bella Hadid, Katy Perry, Blake Lively and even Dwayne ‘The Rock’ Johnson have recognized the potential of non-alcoholic drinks and invested in this flourishing market. The world of celebrity investments in non-alcoholic beverages is growing. Here are some of the renowned personalities who have invested in non-alcoholic drinks and their motivations behind these savvy investments.

Alcohol-free, zero-proof, mocktail, virgin cocktail, coy cordial … No matter what you call it – these drinks have exploded in popularity in recent years. These often fashionable, always festive beverages are made with the same care and attention as regular cocktails, but without the alcohol. Perfect for those who are looking for a delicious and refreshing drink, without the side effects of alcohol.