Celebrities Embrace the Non-Alcoholic Beverage Wave: Their Drink Investments

In recent years, the non-alcoholic beverage industry has witnessed a remarkable surge in popularity, attracting not only health-conscious consumers but also catching the attention of celebrities. As people increasingly seek healthier lifestyle choices, many high-profile figures have recognized the potential of non-alcoholic drinks and invested in this flourishing market. The world of celebrity investments in alcohol-free beverages is growing, and it’s no question why they find it appealing given the rise in consumers who are sober curious and the NoLo (no or low alcohol content) movement among beverage options.

Driven by health-conscious choices and the desire for flavorful alternatives to traditional alcoholic drinks, variety in non-alcoholic cocktails and spirits has skyrocketed. With this surge in popularity, a notable trend has emerged among some celebrities - they not only embrace the shift towards a healthier lifestyle but also recognize the business potential within the non-alcoholic beverage industry. Here are some of the personalities who have invested in non-alcoholic drinks and their motivations behind these savvy investments.

Celebrities Who Have Invested in Non-Alcoholic Beverage Companies

Bella Hadid - Kin Euphorics

The renowned supermodel and influential figure in the fashion industry, made headlines for her strategic investment in Kin Euphorics. Founded together with Jen Batchelor in 2019, Kin Euphorics is a non-alcoholic beverage brand. The company's drinks are made with adaptogens, nootropics, and botanicals, and are designed to promote relaxation, focus, and creativity. Hadid has said that she was inspired to create Kin Euphorics after struggling with anxiety and depression. She believes that the drinks can help people to feel better without the negative side effects of alcohol.

Kin Euphorics has been praised by critics and consumers alike. The drinks have been featured in publications such as Vogue, Harper's Bazaar, and Forbes. In 2022, the company was named one of the "Best New Brands" by Fast Company.

Hadid's involvement in Kin Euphorics has helped to raise awareness about the benefits of non-alcoholic beverages. She has spoken out about her own struggles with anxiety and depression, and has shared her story with the hope of inspiring others to seek help. Hadid's work with Kin Euphorics is an important step in the fight against stigma surrounding mental health.

Kin Euphorics is a company that is on a mission to change the way people think about alcohol. The company believes that there is a better way to socialize and have fun without the negative side effects of alcohol. Kin Euphorics is committed to providing people with a healthier and more enjoyable alternative to alcohol.

Katy Perry - De Soi

Katy Perry is co-creator of non-alcoholic drink company De Soi, which is a wine-inspired beverage using a mix of mushrooms, juices and herbs. Perry is reportedly a fan of the drinks and believes in their potential to help people live healthier lives.

In addition to her launch of De Soi, Perry has also spoken out about her own decision to give up alcohol. She has said that she feels better and has more energy since she stopped drinking. Perry is a role model for many people, and her decision to give up alcohol may encourage others to try on the healthy living alternative

Blake Lively - Betty Buzz

Blake Lively released her nonalcoholic, cocktail mixer brand, Betty Buzz, in September 2021. Lively is a self-described "sober curious" person who has been open about her decision to give up alcohol in recent years. She says that she was inspired to create Betty Buzz after struggling to find non-alcoholic mixers that were both delicious and made with high-quality ingredients.

Betty Buzz mixers have been well-received by critics and consumers alike, with many people praising their taste and quality. Lively has said that she is excited to see Betty Buzz become a part of people's everyday lives and help them to enjoy more delicious and refreshing non-alcoholic beverages.The actress’ company offers five flavors: Tonic Water, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer.

Kylie Minogue - Kylie Alcohol-Free Sparkling Rosé

Australian singer and dancer, Kylie Minogue wanted to be sure no one would feel ‘excluded’ from drinking occasions, when she added a zero-proof wine to her collection: “I want people to drink it in their best champagne glasses. You get to pop the cork and the color is gorgeous, so it still feels utterly celebratory… I wanted people to be able to join the party.”

Kylie’s No Alcohol Sparkling Rosé mirrors the crisp flavors and acidic balance of its boozy counterparts, yet reflects the growing thirst among health-conscious consumers for clean alternatives.

Looking much the same as the other bottles in her line – all slender, elegant and pink – the non-alcohol wine is made using premium grapes and green tea from the Yunnan province of China while being produced without generating any alcohol. The flavor profile is just what you’d expect from a fine pink rosé - surprisingly complex and finely balanced.

Ryan Reynolds - Aviation American Gin (Virgin Variant)

Recognized for his wit and charm, actor Ryan Reynolds - and husband of Blake Lively - made headlines of his own when he acquired a stake in Aviation American Gin. However, Reynolds went beyond traditional alcoholic spirits by introducing a non-alcoholic variant of Aviation Gin, catering to the increasing demand for zero-proof options. His investment reflects a desire to offer consumers a wider range of choices, whether they choose to enjoy their beverages with or without alcohol.

LeBron James - Ladder

Although this company has a decidedly more athletic feel than the others, it also shows the growing trend in beverages. Renowned basketball superstar LeBron James is not only known for his on-court prowess but also his astute business investments. In 2019, he joined forces with Arnold Schwarzenegger, Cindy Crawford, and Lindsey Vonn to invest in Ladder, a health and wellness company. Ladder focuses on providing supplements and (non-alcoholic) functional sports drinks, aligning with James' commitment to promoting a healthy and active lifestyle.

Dwayne ‘The Rock’ Johnson - Zoa

American actor, film producer, and former professional wrestler Dwayne ‘The Rock’ Johnson is not only one of the world’s highest grossing actors but also a beverage investor. In 2022, he co-created Zoa energy drink and it’s been reported that Zoa made $100-million in sales in its first year.

Johnson co-created Zoa with business partners Dany Garcia, Davie Rienzi and John Shulman, and they plan to triple marketing spend in 2023 and expand access to more store shelves. Being health-conscious has always been part of ‘The Rock’ brand - and that transfers well to the healthy energy drink, Zoa - free of sugar and nasties, while being packed with clean ingredients like camu-camu (a natural fruit native to the Amazon bursting with antioxidants), vitamins B and C, electrolytes, amino acids and natural caffeine. Tasty flavors include Strawberry Watermelon, White Peach, Frosted Grape or Wild Orange, amongst others – while new drink formulations are being created specifically for pre-workout.

Why Celebrities Are Getting Involved in the Alcohol-Free Drink Business

The involvement of celebrities in the non-alcoholic beverage industry showcases the growing popularity and profitability of this market segment. Beyond personal preference, these renowned personalities understand the shifting consumer landscape and the demand for healthier, more diverse drink options. By investing in non-alcoholic drinks, they are not only aligning their business ventures with their personal values but also shaping the industry by offering innovative alternatives to traditional alcoholic beverages.

As consumers become more health-conscious and seek flavorful choices that cater to their lifestyles, the investment trend among celebrities in non-alcoholic drinks is expected to continue its upward trajectory. With their star power and business acumen, these celebrities are not only expanding their portfolios but also driving the evolution of the beverage industry, emphasizing the significance of non-alcoholic options in today's market.

This is decidedly the era of choice and mindful consumption, the influence of celebrities investing in non-alcoholic drinks highlights the importance of offering diverse, enjoyable, and healthier alternatives to meet today’s growing demand for options. It also is another example of “Stars… they’re just like us!”